To this day, the secret formula of 4711 Original Eau de Cologne is appreciated across the globe and makes the "aqua mirabilis" a classic without comparison. Today, the globally known brand with its rich tradition is still supported by a powerful campaign. With the advertising across all channels communicating the relevance and roots of this great icon, 4711 Original Eau de Cologne will be advertised by its historical virtues as the “aqua mirabilis” – the wonder water.